Popular Digital Festival makes its debut

03 Oct 2022


Three days of meetings between Cap10100 and Nuova Lavazza. Over 100 speakers involved
to talk about the potential and effects of digitalisation on our everyday lives:
a digital that as ‘popular’ must be simple, fair, concrete, secure
and within everyone’s reach

PA, school, sport, culture, museums, books, travel, tourism, mobility, podcasts, satire,
new forms of content enjoyment, gaming, rights, health, sustainability, mobility, work,
economy, communication and information: these are some of the topics that will be addressed
with the common thread of the digital revolution

The relationship between Italians and digital – PA, access to health services, mobility, metaverse etc. –
is the focus of the research carried out for the occasion by the Piepoli Institute

Among the guests Claudio Marchisio, La Rappresentante di Lista, Giorgio Chiellini, Makkox,
Sara Gama, Cristiana Capotondi, Francesco Giorgino, Roberto Giacobbo, Santo Versace, Mario Calabresi, Agnese Pini, Luca Argentero, Paolo Ruffini. Saturday evening dj set by Samuel

The programme is online at festivaldigitalepopolare.it, free admission

A new event that confirms the city of Turin’s vocation for innovation: the first edition of the POPULAR DIGITAL FESTIVAL kicks off on Friday 7 October 2022, organised by the Fondazione Italia Digitale, which until Sunday 9 brings together personalities and experts under the Mole – between Cap10100 and the Lavazza Nuvola – to discuss the role and impact of digital technology in the daily lives of citizens.

Digital is popular when it truly represents progress for everyone and simplifies our approach and experience in the most diverse spheres, from work to access to public services, from leisure to information. This, then, is the mission of the Festival: to deal with the digital by bringing it close to the people, thus involving not only experts and institutional names, but also personalities from different sectors such as sport, culture and entertainment.


Friday 7 October @ La Centrale/Nuvola Lavazza

Many areas will be touched upon by the more than 20 panels, starting with the preview evening scheduled for Friday 7 October at 5 pm. 00 at the Lavazza Cloud with a welcome address by the Mayor of Turin Stefano Lo Russo, the Minister for Technological Innovation and Digital Transition Vittorio Colao, the President of the Conference of the Regions and Autonomous Provinces Massimiliano Fedriga, the Councillor for Digital Transition and Ecological Transition of the City of Turin Chiara Foglietta, the President of the Fondazione Italia Digitale Francesco Di Costanzo, and Juventus Women footballer Sara Gama.

Then, two sessions dedicated to the business world: Cloud & Datacenterr, with the participation of major players in the sector, such as Google Cloud, Noovle, TIM Italia with the University of Turin, CSI Piemonte and Piemonte Innova, and Digital and Innovative Enterprise, with representatives from companies and organisations including Confindustria Piemonte, Confimi Industria Piemonte, the IXL centre in Boston, UTOPIA and Socialfare.

Saturday 8 October @ Cap10100

It opens with the meeting Digital PA, which will be an opportunity to present research data by the Piepoli Institute. This will be followed by Scuola 4.0 – Il digitale per la didattica with the participation of Education Minister Patrizio Bianchi, the Lectio magistralis Webfare by philosopher Maurizio Ferraris, and the speech Il digitale per il made in Italy by Santo Versace.

Future days: sport, digital and innovation at 12.00 noon brings former footballer and entrepreneur Claudio Marchisio “back on the field”, who will talk among others with Mauro Berruto, coach and writer as well as newly elected Member of Parliament, and Coni vice-president Silvia Salis, while Roberto Giacobbo will reflect on the role of digital technology for popularisation.

The extent to which technologies can make the delivery and use of health services more effective for citizens will be discussed at 2 p.m. in the panel Digitale, la sanità per tutti with, among others, the National Order of Physicians, Istituto Superiore di Sanità, the Campus Bio-Medico of Rome, and ASL Torino 3. Another central theme, Privacy at the time of digital.

To talk about Comics, memes, gaming at the time of social media a special guest, the cartoonist Makkox, will be at the Festival on Saturday at 3.15 p.m.Social media will also be at the centre of the following meeting, Platforms and the protection of rights: here sexual identity, respect for ethnic and religious diversity, body positivity, overcoming ableism can gain space compared to the indifference of the mainstream media.

After the speech by Mario Calabresi, now CEO of Chora Media, on the theme of podcast, Anna Ascani, Undersecretary of State at the Presidency of the Council of Ministers, and Marco Amato,Vice-President of Museimpresa will be among the speakers at the meeting Books, museums and phygital archives coordinated by Ilde Forgione, former creative and strategist team TikTok of the Uffizi.

Councillor Foglietta will close the day’s work with the appointment dedicated to Mobility, digital and sustainable cities, bringing together various operators in the sector: Municipia – Engineering Group, Top-IX, Bird Rides Italy, VOI Italia, LINK, Assosharing, WH Hotel Group Italia, Karma Metrix, Flixbus.

On Saturday evening, space will be given to three other big names, Cristiana Capotondi, Luca Argentero, vice-president of 1Caffè, and Giorgio Chiellini. Followed by a DJ set by Samuel and Giorgio Valletta.

Sunday 9 October @ La Centrale/Nuvola Lavazza

The third day of the Festival has a more institutional slant and is dedicated to PA, policies, government. The first panel Blue & Green Revolution focuses on the twin transitions, digital and ecological, the great opportunity for Italy to restart and be reborn.

This will be followed by a discussion on Communication and information, digital and mainstream post-pandemic: participants will include Francesco Giorgino, Director of the Luiss Master’s in Marketing and Institutional Political Communication, Fanpage director Francesco Cancellato, Lorenzo Pregliasco, creator of the podcast Qui si fa l’Italia, and Agnese Pini, director of Quotidiano Nazionale.

Finally, during the concluding meeting – The Future of Digital Livio Gigliuto, FID Director General and Vice-President of the Piepoli Institute will illustrate the second part of the research, focused on Italians and digital. Google Italia, Meta, PagoPA and Anitec-Assinform are also involved.

Finally, for the closing of the Festival there will be great expectation for the meeting-interview with La Rappresentante di Lista, the duo formed by Veronica Lucchesi and Dario Mangiaracina who conquered Italy with their pop and rebel anthem ‘Ciao Ciao’.


Bird, VOI and Link, operators that offer electric micro-mobility sharing services in Turin, are among the Festival’s partners and for the occasion are promoting discounts and concessions to those who will reach the event locations by scooter. .

Link will expand the parking space around Cap10100 and Nuvola Lavazza and those who use it will get a 50% refund on the price of the ride. In addition, on the 8th and 9th there will be a stand with other surprises and discounts. Bird will also have its own stand on Saturday 8, where test drives will be possible and a discount code will be offered. Users who enter the Promo Code BIRDXFDPT will receive 5 free rides. Discount codes will also be available at the VOI space set up at the Festival, also on 8 October: users will receive a 20% reduction on the Monthly Pass. VOI, too, will adapt the digital map within the app to extend the parking area for vehicles at the two locations, in order to facilitate those who attend the event by choosing this efficient and sustainable micro-mobility alternative.


The Festival’s poster is signed by Josephine Yole Signorelli, aka Fumettibrutti, one of the best authors on the Italian comics scene. Born in Catania in 1991, she has won the admiration of the public and the acclaim of comic and, more generally, literary critics with texts and drawings that tell her and her generation’s stories in an original and unsettling way.

In the poster donated to the Festival – thanks to the collaboration with Etna Comics – a female figure with a smartphone in her hand and a virtual reality visor leans against the Mole Antonelliana, Turin’s symbolic monument. Her gaze, however, is turned towards us, almost inquisitive. The green colour of the background tells of fluidity, the sense of blending: yellow and blue are in fact the colours of the city, which together create green.

Josephine Yole Signorelli, a.k.a. Fumettibrutti, published for Feltrinelli Comics the trilogy Romanzo esplicito (2018), P. La mia adolescenza trans (2019) and Anestesia (2020) She also participated in the anthology Post Pink. An Anthology of Feminist Comics (2019) and edited Dirty and Now (2020). His works have won several awards, including the Micheluzzi Prize for Best First Work at Napoli Comicon, the Cecchetto Prize for Best Emerging Talent at the Treviso Comic Book Festival, and the Gran Guinigi as Best Newcomer at Lucca Comics & Games.


The Festival’s official logo has the slogan Restart, restart the system to mark the country’s restart after more than two years of pandemic.


The Popular Digital Festival, the first Italian event dedicated to digital culture and policy, organised by the Fondazione Italia Digitale, is scheduled to take place in Turin from 7 to 9 October 2022. The event is part of the City of Turin’s autumn calendar of events dedicated to the theme of innovation.

The preview on Friday 7 October and the meetings on Sunday 9 will be held at La Centrale – Nuvola Lavazza (Via Ancora 11/A); the meetings on Saturday 8 at Cap10100 (Corso Moncalieri 18).

Info and programme on the festivaldigitalepopolare.it website and on the Foundation’s Facebook page.

Free entrance, booking recommended via the site.

The event provides credits for journalists, information on formazionegiornalisti.it


#DigitalePopolare #FID


Under the patronage of the Municipality of Turin, MITD Ministry for Technological Innovation and Digital Transition, Conference of Regions and Autonomous Provinces, Anci Piemonte, Ordine dei Giornalisti del Piemonte, Consulta Innovazione Anci Piemonte

Main partners pagoPA, Amazon Web Services, Meta, Google, Next Code Academy, Municipia

Partner CSI Piemonte, Affidea, Arci Torino, Best Western, Bird, Campus Biomedico, Canva, Colossus, Confimi Industria Piemonte, Corvallis, Etna Comics, Flixbus, Grandi Stazioni Retail, HT&T Consulting, INWIT, Karma Metrix, Link, Nuovi Sogni, Onda, Osservatorio Digitale, Papalini, Sicurtransport, Synesthesia, SpazioGroup, Spazio4, Spazio5, Spazio8, Takeda, Tenuta Il Palagio, TikTok, TOP-IX, Torelli – Hanzo, Torino Wireless, UTOPIA, Valmora, VOI

Organisational and communication support To Be Events, Mate Agency

The Festival supports 1Caffé